Freelance accounting is booming — but with so many platforms out there, where should you focus your time?
Whether you’re a bookkeeper, BAS agent, or virtual CFO, success in 2025 isn’t just about finding work. It’s about building a credible brand, attracting quality clients, and getting paid fairly.
So where should you be? Here’s a roundup of the best websites for freelance accountants in 2025 — starting with the one built specifically for professionals like you: GigLink.
⭐ 1. GigLink – Best for Serious Accounting Professionals
If you're a qualified accountant, BAS agent, or finance consultant, GigLink is the platform designed with your career in mind — not just your next gig.
Why GigLink stands out:
- Built for accountants, bookkeepers, and CFO-level freelancers
- Verified clients across industries like NFPs, healthcare, and tech
- Clean, professional profiles to highlight your qualifications, specialties, and systems experience
- Inbuilt timesheets, invoicing, and payments (no third-party tools needed)
- An innovative Freelancer Ownership Model where top contributors earn equity in the platform
📌 Perfect for:
CPA-qualified accountants, freelance bookkeepers, finance consultants, or anyone who wants to grow a long-term career — not just pick up short-term jobs.
👉 Join GigLink and freelance like a pro.
💼 2. LinkedIn – Best for Building a Personal Brand
LinkedIn isn’t just a place to showcase your resume — it’s a goldmine for:
- Sharing thought leadership (e.g. tax tips, budget planning)
- Building a following in your niche (e.g. startup accounting, aged care finance)
- Connecting with decision-makers at businesses and NFPs
- Receiving inbound leads from people in your network
✅ Pro tip: Treat your LinkedIn profile like a sales page — not a CV. Highlight your services, industries, and what problems you solve.
📌 Perfect for:
Freelancers who want to grow their authority and attract leads directly.
💻 3. Upwork – Best for Global Opportunities (With Caution)
Upwork has a huge pool of clients looking for freelancers — including accounting professionals.
The pros:
- Large project variety
- Fixed-price and hourly options
- Global reach
The cons:
- High competition and race-to-the-bottom pricing
- Takes a cut of your earnings (usually 10–20%)
- Can feel overwhelming or impersonal
📌 Perfect for:
Freelancers just getting started — but be selective and value your time.
🧾 4. Rounded – Best for Freelance Finance Admin (Not Jobs)
Rounded isn’t a job platform — it’s a lightweight accounting tool made for Aussie freelancers. It helps you:
- Track income and expenses
- Create branded invoices
- Log deductions for tax
- Prepare for EOFY
Pair it with a platform like GigLink, and you’ll have both your workflow and income covered.
📌 Perfect for:
Solo operators who want to simplify financial admin without needing full-scale accounting software.
🏗️ 5. Expert360 / CommBank Yello – Best for Enterprise-Scale Consulting
If you’ve got corporate experience or want to work on larger projects with big clients, platforms like Expert360 or CommBank Yello connect professionals to enterprise clients.
You’ll need to apply, go through vetting, and often work under contracts that resemble traditional consulting.
📌 Perfect for:
CFOs, management accountants, or finance experts with experience in corporate reporting, strategy, or transformation.
🧠 6. Your Own Website – Best for Long-Term Brand Building
In 2025, having your own website is a credibility signal — even a simple one-pager. Use it to:
- Outline your services
- Add client testimonials
- Link to your GigLink or LinkedIn profile
- Post helpful blogs that build trust and SEO traffic
✅ Use Webflow, Squarespace, or Wix for easy drag-and-drop designs — no dev skills needed.
📌 Perfect for:
Freelancers ready to invest in long-term personal branding.
🧭 Final Thoughts
If you're serious about building a successful freelance accounting career in 2025, don’t just chase jobs — build a brand, use the right tools, and focus on platforms that respect your profession.
GigLink is leading that shift in Australia — connecting trusted accounting experts with businesses that value real skills, not just the cheapest bid.
👉 Create your free GigLink profile and find clients who get it.
